The project was created in the ‘Design for Play’ seminar held in the Design School in Billund, Denmark.
The seminar’s participants were senior bachelor and master design students from various design academies around the world who’s task was to provide creative solutions for local businesses’ and authorities’ needs.
LEGO-day is a monthly event with a goal to empower the city of Billund as Denmark’s capital of children and engage the LEGO company with the community.
Equipped with LEGO bricks, LEGO-day vans play a double role: they are exciting traveling LEGO playgrounds for parents and their children, but also an environment for designers and researchers from LEGO for testing products, refining concepts and discovering new ideas and types of play.
Year2013Tools in useIllustrator, InDesignClientLego, Billund municipality
